u88live Privacy Policy

1. Definitions

Personal Data

Any information that identifies or can reasonably be used to identify a living individual, including name, contact details, device identifiers, payment information and account activity records.

Processing

Any operation performed on personal data, including collection, storage, use, disclosure, alteration, transfer or deletion, whether automated or manual.

Data Controller

u88live, the entity responsible for determining the purposes and means of processing personal data collected through this platform.

Data Processor

A third party that processes personal data on behalf of u88live under a contractual obligation and in accordance with our instructions.

Player or User

An individual aged 21 or above who has registered for or otherwise uses the u88live platform.

Platform

The u88live website, mobile interface, casino lobby, sportsbook, wallet, promotional areas and related services accessible at u88live.cam.

2. Data We Collect

u88live collects personal data through registration, account activity, payment processing, identity verification, support interactions and platform usage. The categories and examples are described below.

3. How We Use Your Data

Personal data collected by u88live is used only for the purposes set out below:

• Account management: Creating, maintaining and securing your u88live account, verifying your identity and enabling login.
• Platform provision: Operating casino games, live dealer tables, the sports betting section and all associated features including balance management and transaction history.
• Payment processing: Processing MYR deposits via supported Malaysian payment methods and facilitating withdrawal requests to verified accounts.
• Identity and age verification: Confirming that each player meets the minimum age requirement of 21 years and satisfies applicable KYC obligations.
• Fraud prevention and security: Detecting suspicious transactions, monitoring for account takeover, identifying bonus misuse, and protecting the integrity of the platform.
• Compliance and regulatory obligations: Meeting recordkeeping, anti-money-laundering screening, reporting and other obligations applicable to our international licensing framework.
• Customer support: Responding to account queries, payment questions, technical issues and formal complaints.
• Responsible gambling: Administering deposit limits, self-exclusion tools, cooling-off periods and other player protection controls.
• Platform improvement: Analysing usage patterns, diagnosing technical issues and improving the performance and reliability of u88live for Malaysian users.
• Marketing communications: Where you have opted in, sending relevant promotional updates about offers, tournaments or account-related news — subject to your communication preferences and applicable opt-out rights.

4. Lawful Basis for Processing

u88live processes personal data on the following recognised lawful bases depending on the specific purpose:

• Contract performance: Processing is necessary to provide the services described in the Terms & Conditions to which a registered player has agreed, including account management, game access and payment processing.
• Legal obligation: Processing is required to meet applicable regulatory, anti-money-laundering, age verification and recordkeeping obligations under our international licensing framework.
• Legitimate interests: Processing is carried out for fraud prevention, platform security, responsible gambling monitoring and the improvement of services, provided these interests do not override the fundamental rights of players.
• Consent: Where you have provided specific consent — for example, agreeing to receive marketing messages — processing will proceed on that basis. Consent may be withdrawn at any time without affecting prior lawful processing.

5. Sharing with Third Parties

u88live does not sell or trade personal data to unrelated third parties for commercial purposes. We may share data with the following categories of recipient where this is necessary to operate, protect or improve the platform:

• Payment service providers: Operators of supported channels such as Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX and Malaysian banks (Maybank, CIMB, Public Bank, Hong Leong) receive transaction data necessary to process deposits and withdrawals.
• Identity and KYC providers: Third-party verification services receive identity documents, comparison data and related information to fulfil age and identity verification requirements.
• Game and platform technology providers: Studio and infrastructure partners who power games and platform functions may receive session and technical data necessary to deliver their services.
• Fraud prevention and screening services: Providers contracted to monitor suspicious activity, screen transactions and protect player accounts.
• Analytics and performance providers: Services used to measure platform performance and identify technical or user-experience issues, on the basis of aggregated or pseudonymised data where possible.
• Legal and regulatory authorities: Where required by applicable law, court order or our licensing obligations, data may be disclosed to relevant authorities.

All third-party processors are required to handle personal data only for the defined purpose, maintain appropriate security and not further disclose the data without authorisation.

6. International Data Transfers

u88live operates under an international online gaming licence, and some of the service providers and infrastructure partners we engage may be located outside Malaysia. Where personal data is transferred outside your country of residence, we take steps to ensure that appropriate safeguards are in place, including contractual data protection obligations and standard clauses where applicable.

If you have questions about the specific transfer mechanisms applicable to your data, contact us using the details in the Contact section.

7. Cookies and Tracking Technologies

u88live uses cookies and similar tracking technologies to support platform functionality, maintain your login session, remember preferences, detect fraud and analyse platform usage. The main categories are as follows:

• Strictly necessary cookies: Required for the platform to function, including session authentication, security tokens and load balancing. These cannot be disabled without affecting basic usability.
• Functional cookies: Remember your language preferences, casino lobby layout or recently viewed sections to improve your experience.
• Analytics cookies: Collect aggregated data about page visits, session duration and navigation to help us improve the platform for Malaysian players.
• Security cookies: Identify unusual login patterns, bot activity and potential account takeover attempts.

Most browsers allow you to manage or disable cookies through their settings. Disabling certain cookies may affect the availability of specific platform features or your ability to remain logged in. Refer to your browser's help documentation for guidance specific to your device.

8. Data Retention

u88live retains personal data for no longer than is necessary to fulfil the purpose for which it was collected, or as required by applicable legal, regulatory or licensing obligations. Indicative retention periods by category are as follows:

After the applicable retention period, data will be deleted or anonymised unless a specific ongoing obligation requires its preservation.

9. Your Rights

As a player whose personal data is processed by u88live, you have the following rights subject to applicable law and our legal obligations:

• Right to access: Request a copy of the personal data we hold about you and information about how it is processed.
• Right to correction: Request correction of inaccurate or incomplete personal data. Some updates may be made directly within your account settings.
• Right to erasure: Request deletion of personal data we hold about you where there is no longer a lawful basis for retention. This right may be limited where legal, regulatory or compliance obligations require us to retain specific records.
• Right to restriction: Request that we limit the processing of your personal data in certain circumstances, for example while a correction request is being reviewed.
• Right to portability: Receive your personal data in a structured, commonly used and machine-readable format where technically feasible and where processing is based on consent or contract performance.
• Right to object: Object to processing based on legitimate interests, including profiling. We will consider the objection and cease processing unless compelling legitimate grounds override your rights.
• Right to withdraw consent: Where processing is based on consent, withdraw consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

To exercise any of these rights, contact u88live support via live chat on the platform or use the email address displayed as plain text in the footer. We aim to respond within 30 days. More complex requests may require additional time, and we may request identity verification before processing a request.

10. Minors and Age Restriction

u88live is strictly intended for players aged 21 and above. We do not knowingly collect personal data from individuals who have not reached this minimum age. If we discover that personal data has been collected from a person below 21 years of age, we will take immediate steps to delete the data and close the associated account.

If you have reason to believe that a minor has registered on u88live, please contact our support team immediately with the relevant details so the matter can be investigated and addressed promptly.

11. Security Measures

u88live implements technical and organisational measures proportionate to the risk associated with each category of personal data. These include:

• TLS/SSL encryption for all data transmitted between your browser or device and u88live servers.
• Encryption of sensitive data fields stored in our databases.
• Access controls limiting personal data access to authorised personnel with a defined operational need.
• Audit logging and monitoring of access to sensitive account and payment records.
• Regular security assessments of platform infrastructure and third-party integrations.
• Processes for detecting, investigating and responding to suspected data security incidents.

No method of internet transmission or electronic storage is completely secure. While u88live takes data protection seriously, we cannot guarantee absolute security. Players should use a strong unique password, keep their login credentials private and contact support promptly if they suspect unauthorised access to their account.

12. Changes to This Privacy Policy

u88live may update this Privacy Policy to reflect changes in applicable law, operational practices, payment processing, technology or data protection standards. Material changes will be reflected by updating the effective date at the top of this page.

We encourage you to review this policy periodically. Continued use of u88live after a revised policy has taken effect constitutes acceptance of those revisions. If you do not agree with any material change, you should stop using the platform and contact support to enquire about account closure.

13. Contact Us

If you have any questions about this Privacy Policy, wish to exercise a data rights request, or want to raise a concern about how your personal data is handled, please contact the u88live team. We take all privacy enquiries seriously and will respond within the timeframes set out above.

Support channel: Live chat on the u88live platform — available 24 hours a day, 7 days a week.

Email address: [email protected] (displayed as plain text — not a clickable link).

When submitting a data rights request, please include your registered username, the email address on your account and a clear description of the request. Where identity verification is necessary before the request can be processed, we will ask you to provide appropriate confirmation.